We’re thrilled to announce that Pest2Kill has been recognised as a finalist in not one, not two, but THREE categories at the 2025 Smart50 Awards:
- Community Champion
- Marketing Award
- People Power
This recognition is incredibly special to us because it reflects the things we care most about: our community, our creativity, and our people.
Community Champion
At Pest2Kill, we have always believed in giving back to the neighbourhoods that support us. From sponsoring grassroots sports teams to supporting local schools with fundraising initiatives, community connection has been part of our DNA from day one.
A highlight for us has been Julian Bracewell, our Co-Founder and CRO, personally raising more than $14,000 for the Children’s Cancer Institute through the CEO Dare to Cure. Whether it’s facing his fear of snakes or taking on the 7-metre Dare Devil Stunt Jump, Julian has shown just how much giving back means to our team.
Marketing Award
Pest control is not the kind of industry you’d expect to see in the marketing spotlight, but we have never been interested in doing things the same old way. By bringing humour, creativity, and a people-first approach to our campaigns, we have managed to make pest control engaging and memorable.
Our “Racing Roaches” roadshow has become a signature activation, appearing at community fun runs, fetes and walkathons, and even making multiple appearances on Australian television. This campaign has not only entertained crowds but also helped us stand out in a traditionally serious industry, proving that even pest control can spark smiles.
People Power
Our biggest strength will always be our team. From the technicians out in the field, to the office staff who keep everything running smoothly, to our management team leading the way, Pest2Kill is built on the passion and dedication of our people. This award category is especially meaningful because it celebrates the culture we have worked hard to create: one where every team member feels valued, supported, and proud of the work they do.
A Thank You to Our Clients
We would not be here without the trust and support of our clients. To the strata managers, real estate agents, homeowners, councils, and hospitality groups who continue to back us, thank you. You have been with us from our early days through to today, and you are the reason we do what we do.
Looking Ahead
The winners of the Smart50 Awards will be announced on November 13, 2025. Whatever the outcome, we already feel like winners with the recognition of being a finalist, and with the incredible team and community we have built along the way.
Congratulations to all of the finalists – you can read more about it here: https://www.smartcompany.com.au/smart50-awards-2025/smart50-2025-category-finalists-award-shortlist/
From all of us at Pest2Kill, thank you for being part of the journey.



